Sunday, May 17, 2020

Baking Powder Versus Baking Soda

Are you planning some holiday baking? If so, you can use your knowledge of kitchen chemistry to save a trip to the store if you run out of ingredients. One substitution that can be confusing is whether or not you can use baking powder and baking soda interchangeably. Both baking powder and baking soda are used to help baked goods rise, but they arent the same chemicals. The Deal With Baking Soda Baking soda is sodium bicarbonate. If you dont have baking soda, you can use baking powder, but you will need to add about twice as much because baking powder contains baking soda, but it also contains other ingredients. This substitution may affect the flavor of the food, not necessarily in a negative way. If the recipe calls for salt (sodium chloride), you may want to use slightly less. The Deal With Baking Powder Baking powder is sodium bicarbonate and potassium bitartrate. If you dont have baking powder, you cant substitute baking soda, but you can make baking powder using two parts cream of tartar and one part baking soda. For example, two teaspoons of cream of tartar plus one teaspoon of baking soda would give you three teaspoons of baking powder. Unless the recipes states otherwise, begin baking as soon as you have finished mixing the ingredients, since the chemical reaction that causes the rising starts as soon as wet and dry ingredients are mixed.

Wednesday, May 6, 2020

Auto Repair Of A Family Owned Small Business Essay

A family-owned small business is defined as, â€Å"a corporation that is entirely owned by the members of a single family.† (IFC, 2016) For a family-owned business to succeed it, must establish and maintain the following attributes, the family’s commitment and ability to carry on the business, the ownership structure, meaning having enough capital to grow and having the most capable individuals in the right positions to run the business. It must have a strong governance of the company and a dynamic portfolio to allow for further growth. In addition, wealth management is key in maintaining the businesses current wealth and securing it for future generations, which leads to either creating or engaging with foundations to help promote the family values from generation to generation. (Casper, Dias, Elstrodt 2010) I chose to examine the auto repair business, as my husband owns an auto repair and resale shop, therefore I am more familiar with this industry of family-ow ned businesses than other types of family-owned businesses. The auto repair business has been around for many years and is not about to go anywhere, anytime soon. The target market is anyone with a car. Cars are required to be maintained and repaired in order for them to run. Most American’s rely on their vehicles to get them to work, to school, and so on. According to, Sageworks, people are holding on to their cars longer and â€Å"more people who do not own cars are in the market to become car owners.†Show MoreRelatedDesigning A System Design For An Automobile Repair Business1371 Words   |  6 Pages Our team, the Purple Pirates, is a team composed of 5 people. We have selected to put together the design for a service order and invoicing application for an auto repair business. We have named our project ARS which stands for Auto Repair System. JMC Auto Repair is the business we selected for our project. It is a small family business without a sophisticated computer system. Even though they have a personal computer they do not have an application to process their service orders or manage customerRead MoreFord Motor Company Swot1298 Words   |  6 Pages19 June 2011 Ford Motor Company: Over a Decade of Practice Makes Perfect The Ford Company has been a successful American owned auto industry since 1903. With Fords global marketing establishment, their great investments in alternative fuel sources and most importantly its commitment to diversity, community service and environmental responsibility served as a brilliant and strategic move on Ford Motors behalf. In his book The Ford Century, Russ Banham talked of theRead MoreThe Importance Of Financial Statements And How They Are Used By Businesses1601 Words   |  7 Pages These statements show the basic health of the business. We can use the data from the statements to evaluate a company’s track record, present status, and future financial direction. Financial statements are used both internally and externally. Internally, business use these statements to control their finance. Externally, these statements are viewed by investors who want to invest in the business or creditors who might possibly provide the business with financial capital. What is the basic formatRead MoreEvaluation Of A Enterprise Development Paper That I Am Taking Through Massey University Essay2023 Words   |  9 Pagesentrepreneur and business are incognito and will be disguised as A. Carr and ABC respectively. The purpose of this report is to complete an analysis of a small or medium-sized business and entrepreneur in New Zealand (NZ) to gain further understanding of enterprise development strategies. The approach will focus on the development strategies of a small sized business - ABC, an automotive repair company. Detailed analysis are divided into three sections; (1) Understanding ABC’s business model drawingRead MoreCar Financing in China3032 Words   |  13 Pagesjourney of opening up China, its economy and the markets to the outside world. Since then China has been a potential market to some of the world s best known brands, products and services, allowing thousands of private firms to bloom, from indigenous small-town enterprises, to giant manufacturing concerns, built with foreign money. China and the World Trade Organization On December 11, 2001, China officially became the 143rd member of the World Trade Organization after 15 years of onerous negotiationsRead More Car Financing in China Essay2926 Words   |  12 Pagesjourney of opening up China, its economy and the markets to the outside world. Since then China has been a potential market to some of the world’s best known brands, products and services, allowing thousands of private firms to bloom, from indigenous small-town enterprises, to giant manufacturing concerns, built with foreign money. China and the World Trade Organization On December 11, 2001, China officially became the 143rd member of the World Trade Organization after 15 years of onerous negotiationsRead MoreThe Ford Wyoming Drive Development3787 Words   |  16 PagesWyoming Drive-In (Now known as the Ford Drive-In) is located at 10400 Ford Rd in Dearborn, Michigan with the cross streets at Ford Road and Wyoming. Interstate I-94 is just nearby. The city of Dearborn grew rapidly in the nineteenth century. The families of Dumais, Drouillard, and Cissne began the formulation of the city. The name of the city came from Lewis Cass, the governor of the Michigan Territory at the time. He named it from his friend Major General Henry Dearborn. In 1825 much constructionRead MoreFord Of The Automobile Industry3380 Words   |  14 PagesThey have since grown to be the second largest U.S. based car manufacturer, and the fifth largest in Europe. Industry and Customer Value The customer base for automobiles is diverse and has different requirements and desires for automobiles. The auto industry has recognized these requirements and desires and manufactures various models to accommodate the customers. Ford is a true innovator in the automobile industry. They have made such headway mainly because they figured out to mass produceRead Morefinance Essay2823 Words   |  12 Pagesthey would spend on policies for the children to increase their own coverage. The claim that Chad and Haley would always be insured is only relevant if (1) the Dumonts continue the premium payments and (2) there is a high probability, based on family health history, that Chad or Haley will contract cancer, diabetes, or heart disease. Otherwise, they will be eligible for insurance in the future and there is no need for â€Å"permanent† coverage starting at this young age. 6. As a â€Å"comprehensiveRead MoreHyundai Case Study8390 Words   |  34 PagesAsia Paciï ¬ c Business Review Vol. 12, No. 2, 131–147, April 2006 Globalization and Employment Relations in the Korean Auto Industry: The Case of the Hyundai Motor Company in Korea, Canada and India RUSSELL D. LANSBURY*, SEUNG-HO KWON** CHUNGSOK SUH†  *University of Sydney, **School of International Business, University of New South Wales, †  University of New South Wales ABSTRACT Examination is made of the complex interactions between globalization and employment relations as reï ¬â€šected

Risks Involved In Bandra Worli Sea Link Project Construction Essay Example For Students

Risks Involved In Bandra Worli Sea Link Project Construction Essay The Movement of Vehicles in Mumbai metropolis and the Bandra-Worli Sea nexus undertaking are like disease and anti dote. It is the perfect solution for the site s eternal Movement of Vehicles issue. The native rail web provides better paths, AC managers and conveyances million of travelers. The non-rail constituents have new roads, over Bridgess, metros, and signal system. The Bandra-Worli Sea Link will merely add to the bing issues. Mumbai metropolis is among the five most contaminated metropoliss of the universe. The Municipal study insists that to cut down the air pollution in Mumbai metropolis it is indispensable to advance public conveyance viz. Rail web and Bus service. Many undertakings were suggested since 50 s for smooth Movement of Vehicles in Mumbai metropolis. The undertaking in inquiry was opposed, strongly by fisher work forces and other watchful indigens invariably. However the CRRI mentioned that these corridors should be implemented merely after detailed native research and the Execution of these undertakings should be started merely after the research say it is all right to travel in front. MUMBAI URBAN TRANSPORT PROJECT-I was planned around 1984. There was a het encephalon ramping session in the Assembly and the Maharashtra Govt. appointed a high degree squad called the K. G. Paranjape Team to give a list in precedence of solutions to Mumbai metropolis s Movement of Vehicles issues. The Team submitted its amalgamate Report which had certain undertakings listed in a precedence list. Kirloskar Consultants and the Operation Research Group made a thorough research of Movement of Vehicles conditions and submitted their studies in July 1994. This study has rejected the Bandra-Worli Sea Link Project and the West Island Freeway stating that it will pull more and more Movement of Vehicles towards South Mumbai metropolis and the congestion will merely acquire worse in many countries. The study has warned that if the Bandra-Worli Sea Link Project is implemented it will take to more congestion and as a effect more pollution and hence impacting the wellness of Mumbai metropolis s indigens. The V.M. Lal Team has besides suggested curtailing automobile Movement of Vehicles come ining the island Site at Sion and Mahim. As per the newspapers it is clear that the Bandra-Worli Sea Link Project has no scientific footing. It is black to allow the individualized vehicles occupy more infinite and roads, as it will be harmful to everyone including the users of private vehicle. Constitutional Legitimacy of the Bandra-Worli Sea Link Project The undertaking is supposed to be based on a research made by the Central Water and Power Research Institute, Pune. The research is based on a hydraulic theoretical account and non on the existent sea is studied. It is imperative to observe that the Indian Ecological Protection Act came into consequence in 1986 and the CRZ Notice in February 1991. In 1994 the Notice which made it compulsory to do an Ecological Consequence Analysis came into force and in the Notice necessitating a populace hearing besides came into force. Obviously these legal demands were non fulfilled. The Ecological Clearance can non be given without making anterior research and detecting all the stairss of process. Even so on 7th January, 199 the clearance was given. The of import clauses of this clearance were besides violated. This attitude shows that there is no regard for Constitutional clauses. In add-on to this the site location of the proposed toll place has been changed after obtaining Ecological clearance. Outline1 Illegality of the Undertaking2 Rules for Ecological Conformity in India3 What went incorrect with Project Location?4 Extenuation Measures and Ecological Effect Analysis Report5 The affected individuals may include:6 Monitoring the Clearance Conditionss7 Misdemeanors of Ecological Laws8 1. Jeer of a Public Hearing9 2. Incomplete Ecological Effect Analysis10 3. Project assessment Report non Available for review or mistake determination11 4. Proved carelessness and Misdemeanors Due to Reclamation12 Undesirability of the Undertaking13 a ) Consequence due to Blockage of Mithi Water organic structure14 B ) Financial Viability and Absence of Realistic Projections of Cost Recovery4315 degree Celsiuss ) Issues with the Planning and Execution of the Undertaking16 Decisions Illegality of the Undertaking Rules for Ecological Conformity in India About every Progressive activity has some negative Consequence on the nature. The Effect, nevertheless, differs harmonizing to the nature of activity. Therefore, whereas puting up an industrial unit can hold serious Effect on the H2O and air quality besides impacting the vegetation and zoology of the country, a main road undertaking can dramatically force up the noise and pollution degree of the environing countries. It is with the intent of incorporating the possible negative Effectss of a development undertakings that the Nature Effect Analysis is done. Therefore, it can be stated that Ecological Effect Analysis is one of the tools available to contrivers to minimise and incorporate harmful effects of the development activity on the nature. The aim is to anticipate and turn to possible Ecological issues/concerns at an early phase of undertaking planning and layout. This is a decision-making tool to guarantee that finite natural resources are utilized within the transporting capacit y of the eco-system to avoid its prostration. It is desirable to guarantee that the development options under consideration are sustainable. In making so, Ecological effects must be characterized early in the undertaking rhythm and accounted for in the undertaking layout. It integrates the Ecological concerns in Progressive activities right at the clip of originating the undertaking when fixing the feasibleness study ; It can frequently forestall future liabilities or expensive changes in undertaking layout. Prior to January 1994, in India was carried out under administrative leadlines which required the undertaking advocates of major irrigation undertakings, H2O organic structure vale undertaking, power Stationss, ports and seaports and so forth, to procure a clearance from the Ministry of Nature and Forest, Govt. if India. The Ecological appraised squad of the Ministry carried out the Ecological appraised. In January 1994, the Govt. of India notified the Nature Effect Notice under regulation 5 of Nature Protection ) Rule, 1986 and 29 designated undertakings. The Notice made it obligatory for the 29 designated undertakings to fix and subject an, and Nature Management Plan ( EMP ) and a Project Report to an Effect Analysis Agency for clearance. The Ministry of Nature and Forests, Govt. of Indian was designated the Effect Analysis Agency. Systematic Matching Sampling EssayEcological clearance notifies that land renewal should be kept to the lower limit, at any cost to less than 4.7 hectares and the same should be monitored closely so that it does non go against the clauses of the CRZ Notice, 1991 or as amended later. Mrs. Geeta Pardiwala a indigen of Shivaji Park deposed before the IPT stating that ab initio we were told that there would be merely two pillars on the sea nexus, one at Bandra and the other at Worli. However now they are repossessing more land, as it becomes cheaper for them to construct the span. Harmonizing to the 1994 Notice, any enlargement of all bing or new undertakings requires that non merely a fresh Ecological Effect Analysis is carried out nevertheless besides fresh permission for the said undertaking is sought and granted. This has decidedly non been adhered to in the instance of the Bandra-Worli Sea Link. The present undertaking is based on the 1992 MMRDA study ; nevertheless there are a figure of contradictions to the original recommendations. The Ecological Effect Section has recommendations by scientist C. V. Kulkarni that no farther renewal be allowed on the Bandra side, to forestall siltation in the Mahim bay and the creek country. In undertaking such as mentioned above, in instance new preies are to be opened, specific blessings from the competent authorization should be obtained in this respect. This has been violated by the Mumbai metropolis Suburban Collector who has issued the quarrying Permit. The prey on site falls under a no development zone , Notified in development control ordinance for Greater Mumbai metropolis, 1991. Wherever fishing or other marine activities are acquiring affected, the concerned bureau should be consulted and their concurrency obtained for the undertaking in inquiry. The fishermen affected by the undertaking in inquiry were neither consulted nor was their consent obtained. Mumbai metropolis is geographically positioned to play host to creeks and shoal Waterss opposite promontories. In most of the countries, these brooks have been blocked. Mahim Creek is one of the few sites left where the moving ridges can partly come in the country. However, the Effect on the marine ecology, vegetations and zoologies, and the possibility of originating eroding has non been studied. With Mahim creek acquiring shallower because of the procedure of siltation, there is a greater danger for seashore like the Versova beach. The eroding here become a geological jeopardy, and has assumed dismaying chances. The route web in Mumbai metropolis is based on three north-south corridor paths and there are really few uninterrupted east-west paths. Therefore, Movement of Vehicles is concentrated on a few paths that have become congested. Mumbai metropolis route Movement of Vehicles has worsened by around four hundred per centum in the last 20 old ages. It poses considerable wellness issues. The W. S. Atkins Report ( 1994 ) was commissioned by the MSRDC to research the feasibleness of the Bandra-Worli Sea Link. The consequence of the study is based on a strategic transit computing machine theoretical account based on cost and clip of travel and calibrated for Mumbai metropolis. Undesirability of the Undertaking a ) Consequence due to Blockage of Mithi Water organic structure The most insidious facet of the nexus, that will jeopardize the life of every native individual, is related to the eruption of epidemics. Almost 800 million liters of sewerage is discarded everyday in the Mahim Creek, besides the 1000s of industries that release wastewaters that are located in Dharavi and upstream of the Mithi Water organic structure. B ) Financial Viability and Absence of Realistic Projections of Cost Recovery43 The generalised cost of travel for the Bandra-Worli Sea Link is taken as the amount of travel clip cost, direct cost of travel and cost of uncomfortableness. By sing merely internal and direct costs borne by automobilists, the undertaking contrivers have non considered external and chance costs of the undertaking degree Celsiuss ) Issues with the Planning and Execution of the Undertaking It is non possible to accurately foretell the behavior of the sea utilizing a research based on theoretical accounts. Besides the day of the month used is outdated and the subsequent development i.e. the EPA of 1986 and the CRZ Regulation of 1991 have non been considered. Further, the CWPRS study goes on to state that the building of the span is non likely to make any inauspicious status along the costs. However as we have seen, this is decidedly non right, and among other thing with respects to Livings, inundations and mangroves the negative Effect is already being experienced Most experts agree that Socio-economic and fiscal instruments can assist accomplish sustainable development. Issues associating to transit are so complexly assorted with other issues, such as agricultural land usage and demographic and cultural tendencies that merely a coherent set of policy steps will work. Obviously, policy recommendations must be made on a case-by instance footing ; nevertheless some generalised attacks can be suggested. Transportation system policy schemes should dwell of Socio-economic, institutional, technological, information and land-use reforms. A balanced scheme should put criterions that can be used to accomplish full-cost recovery, inform consumers, provide options for them and incorporate societal and urban planning. Decisions It is understood from the above discussed study that non one, but several facets of the Ecological Regulations of the state have been violated in the proceedings of this undertaking. The undertaking as is planned will merely seek to extinguish the issue of vehicular pollution and Movement of Vehicles particularly in the Worli-Haji Ali Area which is already badly congested due to miss of infinite. The most bothersome portion of the undertaking is that in deepness research utilizing current informations have non been used to gauge the Ecological Effect of the undertaking on the site s coastline, mangrove woods and marine ecology, which till day of the month remains a major defect in the program. Last as there has been no study started to arouse how much the indigens are willing to pay for the usage of the span it should non stop up being another white Elephant to the State s treasury.

Monday, April 20, 2020

The other wes moore free essay sample

Everyone lives their life differently. It’s obvious, yet so obscure. People look at others and wonder why they function the way that they do. The truth is, we will never know. Everyone’s story is different. Everyone has a different upbringing, and different values. In The Other Wes Moore: One Name, Two Fates by Wes Moore, this concept is brought to light, showing how different two lives can become when they go separate ways; one towards education and its rewards, the other towards money and its corrupted power. One of the stories written in this book belongs to the author Wes Moore himself. While he had a rough start to life, with his dad dying unexpectedly when he was only three years old, he came out with a very successful life for himself. In his family, education was a vital part of life, and his mom would give them the best possible education that she could. We will write a custom essay sample on The other wes moore or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Moore states: â€Å"My mother decided soon after our move to the Bronx that I was not going to public school. She wasn’t a snob, she was scared†¦ But no matter how much the world around us seemed ready to crumble, my mother was determined to see us through it. When we moved to New York, she worked multiple jobs†¦whatever she could do to help cover her growing expenses† (47). Moore’s mother, a college graduate herself, would not let her children fail to receive a proper education. She sent them to Riverdale, an expensive, private school, so that they wouldn’t fall victim to the public school system of the Bronx. Failure was never an option in Wes’s household, and even though he had tried to rebel against this fact many times as a young child, this is ultimately what helped him to succeed in the rest of his life. There had been multiple times in his life that Wes could have fallen victim to the streets, and become just another juvenile criminal like so many around him, but he didn’t, because of the constant fight that his mother put up to make sure that he succeeded and attained a good education. When Joy, Wes’s mom, noticed that Wes was not doing well in the private school, she sent him away to a military school, in hopes of helping her son get his life together. At first, Wes tried to run away, trying to rebel and go down his own path in life, but had eventually chosen to turn his life around and this decision was one of the most important ones made in his life, because it was the starting point of his success. Wes completed high school at the military academy, and eventually went on to John’s Hopkins, where he was the first Rhodes scholar in 13 years, along with being the first African American student ever to receive it, and then onto Oxford, where he completed his Master’s in International Relations. The less fortunate of the two stories belongs to a man, whose name is also Wes Moore, who went down a life path quite the opposite of the former. While this Wes also didn’t have a father in his life, it was because his father chose not to be, not because of untimely death like the other Mr. Moore. Instead of education being a vital aspect of their lives, this Wes and his family lived with money being the name of their game. Wes found himself wading into the drug game by the time he was eight years old, and had dropped out of high school completely by his sophomore year. While there was one point when Wes had wanted- and tried- to straighten his life up, but it didn’t last. He went to Job Corps, and excelled quickly and extremely well while there, but fell back into his same habits and lifestyle upon his return home. â€Å"A year after graduating [Job Corps], he realized they (his problems, both monetary and drug related) had not disappeared ­Ã‚ ­Ã‚ ­Ã‚ ­Ã¢â‚¬â€ they’d simply returned to Baltimore, waiting for him to come back. In his absence, they’d compounded† (Moore 145). While Wes knew that the life he was leading was not one that he really wanted, he continued to find himself going down the same road. Even though Wes’s mother, Mary, never seemed to be around because she was always working, her son chased money the same, but not in a good way. While Wes was told that he needed to stay in school and stay away from the drug game, he didn’t listen, and eventually found himself caught up in the life of crime, and incarcerated for the rest of his life. Instead of doing the right thing and going down the path in life that would lead him towards success and living inside the law, he chose to act rebellious and live outside the law, and ironically, is forced to live the law for the rest of his life in Jessup Correctional Institution. Two men. Neither of whom had a father to look up to, and a mother who was working all the time. One of these men chose to lead his life down a path that he could be proud of. One that he never thought would be possible for himself. The other fell victim to the god that so many people chase after: money. Both of these men could have survived and conquered the world, yet unfortunately only one did. One small decision, such as putting on a headset, can change our lives for better or for worse. The Other Wes Moore free essay sample How do two boys with the same name who live within the same community end up with lives on two completely different paths? The author, Wes Moore, begins life in a tough Baltimore neighborhood and ends up a Rhodes Scholar, Wall Streeter, White House Fellow, etc. The other Wes Moore starts in the same place in Baltimore but ends up in prison FOR LIFE. The parallels in their stories arent quite as compelling as they may appear initially. For example, the other Wes Moore spends a number of his developmental years living in the Bronx, NY, whereas his namesake never leaves Baltimore and its suburbs. Though Wes Moore is shipped off to military school (after his antisocial behavior in a privileged private school), his educational path is decidedly better than his namesakes because of his mothers ambition. Wes Moore hit a quick reality check when he was sent to military school. We will write a custom essay sample on The Other Wes Moore or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He stated, I knew my mother was considering sending me away, but I never thought shed actually do it (87). Wes Moore, in a sense, thought he was too good for military school. But, he soon learned he needed to adapt to his new environment because he was going to be there for a while. During the time Wes Moore was in military school, he stated, Thats when I started to understand that I was in a different environment. Not simply because I was in the middle of Pennsylvania instead of the Bronx or Baltimore. It was a different psychological environment, where my normal expectations were inverted, where leadership was honored and class clowns were ostracized. (Moore 96) The other Wes Moore doesnt have this much support or as much push from home, although his mother was encouraging of his positive development. Further, the other Wes Moore has an older brother who in trying to dissuade him from pursuing his own example of a life in the streets ends up encouraging him to do just that. Moore quoted, He –Wes- loved his brother but had learned to ignore his occasional do as I say, not as I do tirades. Tony, by contrast, was desperately trying to give his little brother information he thought he needed, the kind of information that Tony never got. Tony felt his little brothers life could be saved, even if he  felt his own had already, at age fourteen, passed the point of no return. (Moore 27). On the other hand, Wes Moore has no such close relation or relationship dragging him down. While Wes Moore was able to change his situation and begin to make better decisions, the other Wes Moore was never able to accomplish such task. During one of their conversations, the incarcerated Wes said, From everything you told me, both of us did some pretty wrong stuff when we were younger. And both of us had second chances. But if the situation or the context where you make the decisions dont change, then second chances dont mean much, huh? (66). In the same conversation, about ? of the way into the book Moore realized an important aspect in life, I sat back, allowing Wess words to sink in. Then I responded, I guess its hard sometimes to distinguish between second chances and last chances. (Moore 67). There comes about a discussion on when Wes Moore and the other Wes Moore think they became men. Wes Moore thinks he became a man when he, First felt accountable to people other than myself. When I first cared that my action mattered to people other than just me(64). The same Wes later explains that he had, No official ceremony that brought my childhood to an end. Instead, crisis or other circumstances presented me with adult-sized responsibilities and obligations that I had to meet one way or another. For some boys, this happens laterin their late teens or even twentiesallowing them to grow organically into adulthood. But some of us, the promotion to adulthood, or at least its challenges, is so jarring, so sudden, that we enter into it unprepared and might be undone by it(64). Still, all of this would be minor were it not for the reality that Wes Moore is far more adept at relaying his namesakes historical story than at forcing the latters world in the present, especially the part that begins after he is convicted of perpetrating a life-changing crime. The other Wes Moore never quite comes to life as vividly as does Wes Moore, so he is not a particularly fascinating figure with whom to compare and contrast.

Sunday, March 15, 2020

Promoting Your Books With Pinterest

Promoting Your Books With Pinterest Pinterest, a social media site, initially was popular among crafters, homemakers and Do-It-Yourselfers. Its becoming a popular destination as authors search for additional marketing possibilities. Pinterest can drive traffic to an authors blog or website, increase reader awareness and generate book sales. PINTEREST Pinterest is a free site (www.pinterest.com) where users set up boards and pin things they like to their boards. Think having a wall full of   bulletin boards. Create as many boards as you desire – one or hundreds. Name them – Books to read, Gardens, Fun to wear, etc. If you see a post on the main page that you like, click the heart on the upper right. If you want to save it, click pin it on the upper left. A box opens up where you choose which board to pin it to. Follow people. For instance, type chopeclark in the search box and youll find Hopes Pinterest page. On the upper right, click follow. Its that easy. Dont forget add your Pinterest link in your signature block, on your website and on your blog posts. WHY PINTEREST? Pinterest has over 100 million users. An estimated 70 percent of users pin/click through each month. Some authors have reported that Pinterest generated traffic surpassed Google+ and Twitter. TO PROMOTE YOUR BOOKS Set up a board for each book, or each series. Add a description about your book on each board. Include relevant keywords to show up in searches. Include links to your web site, blog, and sales page. (Descriptions are limited 500 characters. Bitly.com shortens those lengthy Amazon links.) Add pins that complement your book. Good visual images have the best chances of getting repined. They recommend having at least five pins on each board. Add pins that reflect the time period of your book, the area its set in, food or clothing of the era, recipes, etc. For instance, on my Trail Angel Mama – hiking board, I added pins about the Pacific Crest Trail, Wrightwood, California (story location), and links to useful hiking pages. When I publish a blog, I pin to my board, which directs Pinterest users back to my blog. When you start a new project, create a new board. Add pictures and information from your research. If the WIP name changes, edit the boards name. This helps promote your book prior to publication. Author Susan Wittig Albert has several series: China Bayles, Darling Dahlias and the Robin Paige Victorian mysteries that she co-writes with her husband, along with several stand-alone historical fiction books. Shes an active Pinterest user: 127 boards, 2,000 pins, and 3,000 followers. See her Pinterest page here. https://www.pinterest.com/susanwalbert/ Another Pinterest author is J.F. Penn. She has 31 boards: one for each book, and one titled My Books. She has a A Day in the Life of a Writer board sharing snippets of her life.https://www.pinterest.com/jfpenn/ TIPS Pin things specific to your target audience. Is it useful or entertaining? Hot Pinterest topics are: Food, fashion, fitness, beauty, dà ©cor, travel, crafts, children and pets. Share pins with valuable content: Blog posts, images, videos, essays, stories, character profiles. Be steady and consistent with your pinning to maximize your exposure. Better to briefly pin several times a week instead of binge pinning once a month. Pin at peak viewing times: late afternoons, early evenings and weekends. Pin your own unique pins along with repining others in your theme. READ MORE HERE: 56 Ways to Market Your Business on Pinterest, copyblogger.com/pinterest-marketing/ Your Writer Platform has a blog with usable tips and links detailing how to accomplish the recommended tasks. yourwriterplatform.com/use-pinterest-to-market-book-and-author-brand/

Friday, February 28, 2020

How did slavery affect gender roles for African Americans Essay

How did slavery affect gender roles for African Americans - Essay Example The history of slavery is almost as old as humanity having being practised for centuries in Asia, Africa, Europe and even Americas before European settlement. North America was a late entrant in the human trade as Spanish and Portuguese slavers are approximated to have transported over a million African slaves to South America prior to those in North America (Drescher and Engerman, 1998). Slavery in America can be traced to the first European settlements in the seventeenth century (1619) in Virginia when the Dutch sold the first African slaves (19) to the English colonialist settlers. The number of slaves ballooned with as the importance of cotton and later tobacco trade intensified (Engerman et al, 2003). The original settlers did not regard their slaves as destined for lifelong servitude until the 1660s when Maryland in 1664 declared that all slaves and their children would in future be deemed permanent ‘servants’. This conventional theorem has been disputed by McColley (1988, Pg.280), who asserts that these ‘captives’ were common slaves held against their will and only termed servants by historians due to the lack of records then as the word slave was only introduced from the mid nineteenth century. The decline of slave trade in Europe has though being attributed to the equivalent slavery rise in the New Lands in the Americas (BBC, 2007). The Ante-Bellum South comprised of the southern American states that were still practising slavery before the American Civil War. The ante-bellum south were the plantation owners who relied on slave labour to operate their expansive farms. The main ‘Black Belt’ segment was made of the cotton growing states of Carolinas, Georgia, Alabama, Mississippi, Louisiana, Arkansas and Texas; the tobacco producing states of Virginia, Maryland, North Carolina and Kentucky; hemp

Tuesday, February 11, 2020

Slavery in america contritubuted greatly to the economin growth which Research Paper

Slavery in america contritubuted greatly to the economin growth which america prosper - Research Paper Example According to Garvin Wright, slavery was seen in the economic sense as a system of production6. Hence many people never saw anything wrong with using other human beings for cheap, or in most cases, free labor. Slavery became the sole production system that was most economically efficient especially in the South. The practice was able to produce enormous amounts of wealth for many people. Just before the start of the Civil War, the South, which was more slave-dependent than the North, had a much higher per capita level than Italy or Spain, two of the countries that were considered economic super powers then. The South’s use of slaves to enhance prosperity was greatly reinforced by political and social structures which supported the use of free or cheap slave labor2. Below is an analysis of different areas of the American economy where slavery was used as a major boost to productivity and profitability. The United States had huge tracts of highly productive lands in the South, but there was one problem: lack of labor. Therefore, with the coming of slavery in the continent, plantation owners could produce whatever they wanted using the labor provided by the slaves. One of the crops that greatly improved the economy of the US during the slave era was cotton. Many white Americans owned huge tracts of land where they grew cotton, especially in the South. Due to lack of mechanization, the farmers depended on human labor on their farms. With slave trade, the farmers did not have to worry about paid wages for their workers; they made them work for free. Although the Africans themselves did not gain anything from all their efforts, the rest of America did enjoy the fruit of this unappreciated labor7. Cotton was a major export and it used to earn the country a lot of money. The slaves made it possible for the farmers to produce large amounts of